Seminars & Workshops

Business owners answer questions during panel event

Seminars, workshops and conferences are beneficial at any stage of business development.

The BECN offers opportunities for entrepreneurs and business owners to improve their skills and learn business best-practices through a variety of

 educational formats.

Educational opportunities include several

Work Shop Session teams working together

 different formats; seminars, workshops, roundtable and networking opportunities, best practices, business panels, iPlan: Planning & Prioritizing workshop, and events delivered by experts in a variety of business topics, and for women entrepreneurs under the "She Owns It" brand. 

Upcoming events will be posted on this page and on the Business & Entrepreneurship Facebook page

View educational videos posted to the BECN YouTube Channel. There are educational resources offering best practices and helpful tips. Including; business panels with local entrepreneurs, 6 individual short videos on various business topics (social media, photography enhancement, website and branding, finance, accounting, enhancing your digital presence).

BECN Peer to Peer Connection

She Owns It logo

Connect with like-minded entrepreneurs and small business owners at BECN peer to peer connect sessions.  This is an opportunity to build relationships, share insights and best practices, ask questions, and collaborate on new ideas in a relaxed and engaging environment.

Date:  Thursday, June 20th at 9:30 a.m. - 10:30 a.m.  
Where: BECN Boardroom, 600 William Street, Cobourg, K9A 3A5

The first half of the session will be a facilitated roundtable format to promote conversation, participation voluntary. The second half will be open interaction.  

Please pre-register by clicking the button below. 

 Pre-register for BECN Connect

Digital Marketing Bootcamp for Small Business Growth

Join Rebecca Hawthorn of Four Corners Collective for a 4 separate session bootcamp for all levels of social media experience to grow your business on social media (Facebook, Instagram, and Google). 
All sessions are from 1:30 p.m. to 3:00 p.m. on Zoom.  See below for specific session descriptions.
Pre-register for Digital Marketing Bootcamp

 Session 1 (June 12): An Introduction to Facebook & Instagram for Beginners 
  • This is suited for beginners who are just learning the ropes of social media
  • We will review best practices when it comes to organic posting and we will spend half our time on Facebook, and half our time on Instagram. 
  • We will review how to optimize bios and pages 
  • We will review key features of both platforms and the different kinds of posts available
  • Time for questions 
 Session 2 (June 26): Using Instagram to Grow Your Business
  • Probably best for beginners to intermediate comfort levels
  • We will discuss the best practices of the platforms
  • We will discuss the different kinds of posts on the platform and how best to use them
  • We will discuss how to develop an overall strategy & how to plan content 
  • We will review hashtags
  • We will review how to optimize your bio
  • Time for questions 
 Session 3 (July 10): Introduction to Facebook & Instagram Ads
  • This would be best for people with an intermediate understanding of Facebook and Instagram who want to learn how paid ads on Meta could help expand their business
  • We will review organic vs. paid efforts on Meta and what the difference is 
  • We will review boosted posts vs. paid ads on Meta
  • We will review best practices, the various kinds of ads you can run, budget recommendations, etc. 
 Session 4 (July 24): Google Ads For Beginners: How Google Ads Can Help Your Business Grow
  • We will review the various campaign styles (paid search, performance max, demand generation, YouTube)
  • We will discuss how each campaign style works, how it can be used along the consumer journey, and how to pair these campaigns for maximum results
  • We will discuss best practices when using Google ads, and how to start to ensure a successful journey and return on investment
  • Time for questions 

Scaling Business Success: Affordable Marketing Tools & Strategies for Managing Cash Flow

When: Thursday, July 18th from 8:00 a.m. to 12:30 p.m.  
Where: Baltimore Recreation Hall, 29 Community Centre Road, Baltimore. 

Presented by Andrew Patricio of BizLaunch. This is a Free two-part, half day, workshop. 

Two-Part Workshop: 

1.  Affordable Marketing Tools 
2.  Strategies for Managing Cash Flow

Affordable & Free Marketing Tools for Small Business Growth

Increase your sales with targeted, low cost/no cost marketing tools. You will learn how to develop simple and inexpensive marketing strategies for your business. We will discuss:

  • Basic marketing rules you need to know.
  • How to identify your ideal target market and ways to engage them.
  • How to understand your market and know your customer.
  • How to identify your key differentiators.
  • How to develop a simple marketing plan.
  • Effective online and offline marketing tools you can start using today.

Attend this seminar to learn how to get big results from a small budget.

Strategies for Managing Cash Flow in Small Business

Running a profitable business is important to survival, but it's equally important to have a positive cash flow to pay your expenses and to finance your growth. At this webinar, you'll learn proven cash management strategies and techniques including:

  • The main causes of cash flow problems.
  • Cash flow management tips that you can apply to your business
  • Strategies to keep cash flowing in your business
  • The importance of developing a cash flow forecast
  • Simple suggestions to ease cash crunches and improve your daily cash flow.
  • How to create a cash flow forecast for your business.

Register for Scaling Business Success Workshop