Digital Marketing Tips
Having an online or digital presence is key to promoting tourism businesses. Find ideas below on how to increase your followers, subscribers, engagement and - ultimately - your business growth.
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Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook. Over 900 million people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing -- recommendations between friends. Four Steps to Business Success on Facebook
Facebook Resources |
Instagram Stories |
Instagram Stories has become the reason to use Instagram. It's why 50 percent of businesses have now created a story. Often, the unedited content that captures real-life outperforms the pristine photos uploaded to Instagram itself. Instagram Stories has had more than 250 million daily active users as of August 2017. Those under the age of 25 spend more than 32 minutes per day on Instagram, on average, while those 25 and older spend more than 24 minutes daily. It is worth your time to create Stories like these that are proven to perform. They're what your audience most wants! For more information, go to Instagram resources website. |
YouTube |
Video marketing can be a critical marketing tool for your business. Almost 5 billion videos are watched on YouTube every day, for entertainment, information and education. But how do you get started? YouTube hosts the Creator Academy where you can get a quick start guide, learn the basics and get information on how to brand your channel. Don't forget to review user guidelines and policies. Start with the Quick Start Guide to get your first video online and in front of your ideal client. There are also lots of articles online with extra details and facts as well as firsthand expertise on how to get your video seen. Check out this one from Inc.com. |
Google My Business and Google Maps |
By creating their own business listing, business owners are helping drive traffic to their site as well as customers through their front door. Claim your business on Google My Business or view a video on how to claim your buinsess and increase your digital presence.
Listing your business on Google MapsMillions use Google Maps each day. Watch this video from Google with step by step instructions. Additional Ways Google Can Help Your Small BusinessDownload the Google Guide for Small Businesses to find out more about how you can improve your digital presence using Google, including creating a website, analyzing traffic, digital advertising and posting on YouTube. |
Trip Advisor |
TripAdvisor is the world's largest travel community.
The TripAdvisor Management Center is full of free tools to help you build your business. In order to access it, you need to register on as an official representative for your lodging. Go to Trip Advisors Owners page, search for your property, fill in the required details, and confirm your association. Once registered, you will be able to access all of the Management Center resources. With a free business account you can:
Some helpful TripAdvisor hintsFirst Steps
After receiving a review
Review opportunities and features for tourism businesses on Trip Advisor. |
Voice Search |
With voice search steadily growing, here are tips from which you will benefit and hopefully have your website displaying at the top of the search engine result pages. This is important because the top 3 results are what voice search will show. Points to remember
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