What Motivates Consumers

The Traveling Activities and Motivations Survey (TAMS) provides information to help identify what motivates consumers/visitors in making travel decisions.

TAMS provides detailed information on:

travellers' activities
travel motivators
places visited
type of accommodation used
impressions of Canada, its provinces and territories
demographics and media consumption patterns and potential travel markets in North America

Traveling Activities and Motivations Survey (TAMS) is provided by the Ontario Ministry of Tourism, Culture and Sport.