Inaugural cycling event successfully builds profile for Northumberland cycling network

Cobourg, ON – September 26, 2013 – Over 70 cyclists experienced the full measure of Northumberland’s picturesque countryside on September 22nd while raising nearly $4000 for the Northumberland United Way, during the first annual Kawarthas Northumberland Classic. The Classic generated profile for the area as a premier cycling destination, attracting riders from across the County as well as Durham, the Kawarthas, the GTA and beyond.

"Thanks to the support of participating communities – in particular resident and police volunteers – the event was, by all accounts, the success we were aiming for," stated Karen Theriault, Executive Director of Regional Tourism Organization number 8 (RTO8). "With the gorgeous scenery and the emphasis on infrastructure and community support for cyclists, Northumberland County is fast gaining recognition as premium cycling country."

The Classic was launched as part of a regional tourism strategy designed to attract the province’s increasing contingent of both recreational and competitive cyclists to the County. This annual event will provide significant momentum for establishing a county-wide cycling network over the coming years, including signage and infrastructure improvements, and education and safety programs.

Long-time cycling enthusiast Louisa Mursell rode the KN Classic course on Sunday, and was impressed by both the on- and off-road cycling attractions in the area. As Projects Director for Toronto-based Transportation Options, Mursell noted "The work that Northumberland County is doing as part of its Cycling Master Plan demonstrates the commitment of these communities to fostering a cycling culture in the area. Transportation Options is always promoting regions for cyclists to discover through our ‘Welcome Cyclists Network’, and Northumberland certainly has significant appeal, particularly given its proximity to the GTA."

Planning has already begun for the 2014 Kawarthas Northumberland Classic, which will take place the third week of September. Information about next year’s event will be posted to http://www.kawarthasnorthumberlandclassic.ca/# For more information about Northumberland County’s Cycling Master Plan visit: http://www.northumberlandcounty.ca/en/departments_publicworks/CyclingMasterPlan.asp.

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