Third intake for Digital Footprint Program now open for small businesses in the Tourism sector

Cobourg, ON – June 22, 2021 – The third intake of Northumberland County’s Digital Footprint Program, supported by Regional Tourism Organization 8 through an investment by the Ministry of Heritage, Sport, Tourism and Culture Industries, is now open for small businesses in the Tourism sector.

This program focuses on helping businesses enhance their online presence, including website, social media, and e-commerce capabilities. Participating businesses will receive an individual assessment report on their current digital footprint, which will detail ideas and recommendations for enhancements. The program also includes a financial investment of up to $2,500 to implement digital enhancements by a local vendor.

“These funds allowed us to fully digitize our business, keep us and our products front and centre with our customers, extended our reach and created a new way to shop at The Gen,” states program participants Trish and Jo of The General on Main in Warkworth. “We are pleased to say that our new marketing campaign includes the phrase “Shop Local Online”. Our customers are doing just that! Thank you, Digital Northumberland.”

As part of the Digital Northumberland Initiative, this highly successful program has already assisted over 55 Northumberland businesses to grow their online capacity since August 2020, with subsidies stimulating more than $134,000 in investments with local vendors to implement upgrades.

“The COVID-19 pandemic has required many Northumberland businesses to pivot their operations to online platforms,” states Northumberland County Warden Bob Crate. “This program responds to the recommendation from the Economic Recovery Task Force that capacity-building supports be introduced to facilitate this transition. With the 55 businesses that participated in previous intakes supporting more than 280 jobs in Northumberland, this is the type of investment that generates long-term returns for the economic health of our community. I encourage eligible businesses to take full advantage of this opportunity.”

More information about the Digital Footprint Program, including details on how to apply.